It’s a fair question – but one that often goes unasked.
In the world of UK telecoms, big national providers dominate the market. They seem to promise the earth, lock you into a contract, and then… disappear into the ether. Your business becomes another line on their revenue spreadsheet, important only as long as the direct debit clears.
The result? A “faceless” service. If something breaks, you log a ticket and wait. If you want to improve and get more from your Cloud tools, it’s likely that will cost you extra. The focus isn’t on helping you succeed, it’s on keeping you tied in.
Talk about misplaced priorities – from our point of view, this is completely the wrong way round. We don’t just sell you Cloud. We help you use it.
How it should be
Cloud telephony and collaboration tools are brilliant, but only if they’re set up to work for your business – and we mean really work for your business. That means understanding:
- How you operate day-to-day
- What pressures you face – seasonal peaks, staff changes, budget constraints, customer expectations
- Where/how you want to grow – new locations, new services, bigger teams
It’s our job to understand these things before we even recommend a setup. Then we stay close, check in, adjust as necessary and make sure you’re actually getting the benefit of what you’re paying for.
How it often is
Signs your current provider isn’t serving you well:
- You rarely hear from them unless it’s renewal time
- You’re paying for features you don’t use (or didn’t even know you had)
- You’ve had the same setup for years, even though your business has changed
- You get a helpdesk, not a human, when you need support
Why Ubi is different
We’re local – serving Devon, Cornwall, Somerset and Dorset – and we know the region’s business challenges inside out. We’re not juggling clients nationwide, so when you call, you’re a priority.
We want your Cloud to work hard for you, not the other way round. That’s why our relationships are built on advice, optimisation and ongoing support – not just a sales contract.
Thinking about a change?
We’d love to have a friendly, no-pressure chat about what you’re getting from your current Cloud service – and whether you could get more.
Call us on 01626 839 839 or email hello@ubicom.co.uk.

